Multichoice, the parent company of DStv, GOtv, has disclosed that about 243,000 Nigerians refused to renew their subscriptions between April and September 2024 due to the drop in Nigeria’s macro and consumer environment.
The company noted that high inflation at 32.70 affected subscribers in Nigeria.
Multichoice disclosed this in its financial statement released on Tuesday, November 12, 2024, saying that over 566,000 non-South African subscribers ended their subscriptions in the period under review.
Following the decline in subscriber base, Nigeria and Zambia contributed, accounting for 298,000 subscribers who discontinued using the pay television company.
The company stated that power outages drove Zambia’s decline as the country experienced severe cuts of up to 23 hours daily. BusinessDay reports that the company also lost 180,000 subscribers in South Africa. The pay-tv firm noted its number of active subscribers declined by 1.8 million to 14.9 million due to challenging macroeconomic conditions.
source: legit.ng